Apple launched their online music streaming service to much fanfare on June 30, 2015. It’s their entry into the already bustling music streaming business arena, but being Apple, they caught everybody’s attention. This is not an in-depth review of the service; I will just share my initial impressions of using the service.

The service was first announced during the WWDC 2015 opening keynote on June 8, 2015. It was going to be launched in over 100 countries worldwide on June 30 and much of the focus was on the curated radio station Beats 1 that was going to be part of the service. Apple had signed on some high profile DJ’s and the station was claimed to be unlike any other online radio station. There wouldn’t be any automated playlists; the station would be manually run by the DJ’s round the clock from Los Angeles, New York and London. The Apple Music service would be available via the updated iTunes app on Mac and Windows PC’s, iOS, and also Android at a later stage. The service would be available free for the first 3 months and then cost $9.99 per month for an individual and $14.99 per month for a family plan.